Focus on: Child Sex Slavery
In 2014, the Junior League of Tampa (JLT) set out to create an integrated marketing campaign to unite Tampa organizations and agencies in drawing attention to the problem of child sex slavery in the Tampa Bay area—a main point of entry and passage for victims. The campaign was developed in partnership with Ad 2 Tampa Bay, a network of young advertising professionals who selected JLT as their public service client. In conjunction with the creation of ABOLISH billboards, posters, PSAs, print ads, social media content and other marketing materials, JLT held a number of local community events including forums, documentary screenings and trainings. In 2014, the ABOLISH Movement received top honors at ADMERICA! as the best public service campaign of 2014. The movement has united over 100 agencies in the Tampa Bay area in the fight against human trafficking to date.
In 2017, The Association of Junior Leagues International (AJLI) adopted ABOLISH as an association-wide initiative to scale the movement and unite communities across the United States and beyond in an effort to generate greater awareness of the intractable, systemic issue of child sex slavery.
Together we will find a way forward. Together, we will improve lives. Together we will strengthen communities.
The Big Picture: The Junior League and Human Trafficking
Over the course of its 117-year history, The Junior League has amassed an archive of irrefutable results and an indisputable reputation as thoughtful and influential change agents for the public good. There is perhaps no better example of this than the achievements of Junior Leagues in the fight to end human trafficking.
For more than 15 years Leagues (both individually and in statewide coalitions from California to Florida, Michigan to Alabama and numerous destinations in between) have joined forces with law enforcement, government officials, anti-trafficking organizations and other critical and influential community change-makers to raise public awareness on the hidden world of human trafficking, advocate for the passage of anti-trafficking legislation and support survivors. To-date, 50-plus Junior Leagues have joined the fight against human trafficking. League coalitions have worked to pass more than 25 different pieces of anti-trafficking legislation, primarily at the state and local level. In 2011, The Junior League was honored by the United Nations Association of New York for its work fighting against human trafficking.